Helping organisations navigate complexity, strengthen decision-making and move forward with greater confidence
Shaping a national infrastructure platform
Every year, street works in the UK are delayed, duplicated, or made unsafe because critical underground asset data is fragmented across hundreds of organisations. The National Underground Asset Register (NUAR) was created to solve this, but before scaling nationally, government needed to know whether the MVP worked in real operational contexts and which features were essential for adoption.
Made with Insight worked directly with utility teams, local authorities, engineers, and infrastructure agencies across 24 organisations and 11 boroughs to identify what was delivering value, where the platform was creating friction, and what needed to be prioritised next.
Our recommendations informed product development, technical specifications, and procurement decisions, helping de-risk national rollout and accelerate government investment.
Photo by George Oliver on Unsplash
Strengthening a partnership ecosystem
As organisations scale strategic partnerships, performance can be formally tracked while day-to-day collaboration quietly drifts, with misaligned expectations, inconsistent communication, and underperformance that is hard to surface internally. A global technology provider engaged Made with Insight to provide an independent view across its key partnerships, understanding how collaboration was working in practice and what needed to change to improve outcomes.
Through in-depth conversations with senior stakeholders across partner organisations, we surfaced the structural and behavioural barriers limiting effectiveness, while creating space for more open, reflective dialogue than existing processes allowed.
Our recommendations provided clear priorities at both ecosystem and partner level, improving alignment, strengthening ways of working, and helping the team have more direct, constructive conversations, ultimately driving more effective collaboration year on year and delivering measurably faster results.
Photo by Robert Gourley on Unsplash
Testing the opportunity for a new payment service
For founders, the challenge isn’t just understanding the market, it’s proving to investors that the opportunity is real, differentiated, and worth backing. A fintech startup engaged Made with Insight to test the potential for a new service and build the evidence base for an angel fundraising round. The focus was on identifying the data points that would matter most to investors: market size, demand signals, adoption barriers, and what would make the proposition commercially credible.
Made with Insight combined market analysis with direct input from prospective users to establish where the idea had traction, where the risks were, and how the opportunity should be positioned. We then worked with the founder to shape the investor narrative, using the evidence to support a clearer, more convincing case.
The result was a stronger pitch, built on credible data and a proposition investors could back with confidence.
Photo by Jason Briscoe on Unsplash