There are obvious reasons to want to become a thought leader in your sector. It shapes how people understand a question you care about. It means the right people start coming to you, rather than the other way around, and when something in your patch needs explaining, it makes you one of the people they […]

Trust comes up in almost every market opportunity and innovation study I work on, even when it’s not in the brief. Clients ask about behaviour change, demand signals, proposition fit, adoption, partnerships, or stakeholder engagement. But once you start looking at what has to happen for people in any role to act, trust is usually […]

Last Wednesday, I stood in a wood-panelled room at the Old Bailey at half past four and swore an oath to King Charles III, his heirs and successors. By end of day I was back at my desk checking survey results. This is, apparently, how you become a magistrate. I’d been a school governor for […]

The founders who get this tend to approach research differently. They don’t use it to build a case. They use it to test whether the case is actually true. And investors, who have seen enough pitch decks to know the difference between evidence and advocacy, tend to notice.

Partnerships have quietly become one of the most consequential bets organisations make. In top-tier businesses, partners now account for more than half of total revenue. Nearly half of executives identify keeping partnerships active and mutually rewarding as their single biggest challenge. And yet, for something so central to how organisations grow and deliver, the rigour applied […]